Free AI-Readable Profiles: How AgentFind Saves Agents Thousands
By the AgentFind Editorial Team — Australian Property Professional Directory, Sydney
More people now start a property search by asking an AI assistant rather than typing a query into Google. Those assistants read web pages as text, and a directory profile built for human eyes is full of menus, scripts and widgets that get in the way. So every published profile on AgentFind now comes with a second, plain-text version written in Markdown, at no extra charge, on every plan. At the same time, AgentFind charges a flat monthly subscription and never takes a share of your commission. For a typical sale, a referral platform can take more than $4,000. That is the gap this article is about.
Key Takeaways
All 433 published profiles on AgentFind have an AI-readable Markdown version. And because AgentFind charges a flat fee instead of a referral fee, the cost of winning a listing stays the same however much the property sells for.
- Every profile has a Markdown version at its own address. Add
.mdto the end of your profile address and you will see the plain-text version AI tools can read. - It costs nothing extra. The Markdown version is created automatically for every published profile, on every plan, and refreshes whenever you update your profile.
- It carries the same information as your profile — business name, description, address, phone, website and location. It is not a separate or different version.
- Referral platforms charge per sale. OpenAgent says agents pay “20%-30% of the total commission”. LocalAgentFinder charges “0.395% of the property’s sale price (capped at $4,750) plus GST”.
- AgentFind charges a flat subscription and no commission. On a sale at today’s national median value, that difference is several thousand dollars per sale.
What a Markdown Profile Actually Is
Markdown is a simple way of writing formatted text using plain characters — a hash for a heading, a dash for a bullet point. It strips out everything except the words and their structure, which makes it quick and cheap for AI systems to read.
A normal web page carries a lot of material that has nothing to do with your business: navigation menus, cookie banners, tracking scripts, style sheets, map code and the site footer. A human skips past all of it without noticing. An AI system reading the page has to work through it, and every extra piece of clutter is another chance to misread who you are, where you work and what you do.
The Markdown version of your AgentFind profile removes all of that. What remains is your profile: the business name, your description, your address, your phone number, your website, your location and your images. The page that people see does not change. The Markdown version sits alongside it at its own address, and the normal page includes a tag that tells machines where to find it.
Check yours in ten seconds: open your AgentFind profile, click in the address bar, remove the final slash and add .md. For example, agentfind.com.au/listing/your-business-name/ becomes agentfind.com.au/listing/your-business-name.md. What loads is exactly what an AI tool reading the Markdown version will see. If something is missing or out of date there, it is missing or out of date on your profile — fix it at the source.
Why AI Assistants Prefer This Format
This is not an AgentFind invention. It follows a direction that parts of the web industry have been moving in since 2024.
In September 2024, Jeremy Howard of Answer.AI proposed a standard called llms.txt, observing that “websites are not just used to provide information to people, but they are also used to provide information to large language models”, and that language models “generally like to have information in a more concise form”. Part of the proposal is the same idea used here: publish a clean .md version of a page at a predictable address.
In February 2026, Cloudflare, one of the largest website infrastructure providers, launched a feature called Markdown for Agents that converts pages to Markdown when an AI system asks for it. Its announcement put it bluntly: “Markdown has quickly become the lingua franca for agents and AI systems as a whole. The format’s explicit structure makes it ideal for AI processing, ultimately resulting in better results while minimizing token waste.”
AgentFind supports both approaches. Every profile has a fixed .md address, and an AI tool that asks the site for Markdown instead of a normal web page receives the Markdown version automatically.
What It Will — and Won’t — Do for You
A Markdown profile makes your details easier for AI tools to read accurately. It does not guarantee that any particular AI assistant will read it, quote it or recommend you, and nobody can honestly promise that.
There is genuine debate about machine-only versions of web pages. When Cloudflare launched its feature, Google’s John Mueller questioned the need, asking: “Why would they want to see a page that no user sees? And, if they check for equivalence, why not use HTML?” Search consultants raised a fair concern that a separate machine version could be used to show AI systems something different from what people see.
That is why the AgentFind version is built the way it is. It is generated from the same profile information visitors see, it updates automatically when you edit your profile, and it contains no extra claims or hidden text. It is the same information, in a simpler format. Private material — bookings, payments, messages and account details — is excluded, and a page set to be hidden from search engines is not published in Markdown either.
The practical takeaway is simple: an AI assistant can only repeat what your profile says. If your description is two lines long and your service areas are blank, the Markdown version will be two lines long too.
What It Costs to Win a Sale — Referral Fee vs Flat Fee
This is where the thousands come from. Referral platforms match you with a vendor and charge you when the property sells. AgentFind charges a flat subscription for your listing and takes nothing from your commission.
Take a property selling at Australia’s national median dwelling value, which Cotality put at $912,885 as at 31 August 2026. PropertyNow’s 2026 state-by-state review puts the national median commission at “around 2.65%”, which on that price is roughly $24,191 in commission. Here is what that sale costs through each model, using the fees each business publishes:
| Route to the listing | How the fee is set | Cost on a $912,885 sale |
|---|---|---|
| OpenAgent referral | “20%-30% of the total commission of the sold property” | About $4,838 to $7,257 per sale |
| LocalAgentFinder referral | “0.395% of the property’s sale price (capped at $4,750) plus GST” | About $3,606 plus GST (about $3,966) per sale |
| AgentFind listing | Flat monthly subscription, no commission on any sale | $9 a month on the current introductory offer ($108 a year), or $89 a month at the standard price ($1,068 a year) — however many sales you make |
On those numbers, a single referred sale costs roughly $3,500 to $7,100 more than a full year on AgentFind’s introductory plan, and roughly $2,900 to $6,200 more than a full year at the standard price. An agent who wins three listings a year through a referral platform would pay somewhere around $11,900 to $21,800 in fees at that price point; on AgentFind the subscription cost is the same whether you win one listing or ten.
The comparison needs one honest qualification. A referral platform delivers a vendor who has already asked to be introduced to agents, and you only pay if you win. A directory listing gives you a profile that buyers, sellers, landlords and AI tools can find, but it does not guarantee a set number of enquiries. The saving is real when directory enquiries turn into business. That is why it pays to make the profile complete.
Insider Insight: Work out your own number before deciding. Take your average sale price, multiply by your average commission rate, then apply the referral fee you are currently paying. That is your cost per referred listing. Divide your annual directory subscription by the number of listings it needs to bring in to break even — for most agents at current prices, the answer is less than one.
How to Get the Most From Your Profile
Both your normal profile and its Markdown version are built from the same fields. Every field you complete gives people and AI tools more to go on.
- Write a real description. Say who you help, where you work and what you specialise in — “residential sales in Gosford, Terrigal and the Central Coast hinterland” is far more useful than “customer-focused service”.
- Use your exact business name and address. Match what appears on your licence and your Google Business Profile so every system agrees on who you are.
- Add your phone number and website. Both appear in the Markdown version, and an assistant cannot pass on a number you have not provided.
- Choose the right category. A buyer’s agent listed as a selling agent will be read — by people and machines — as a selling agent.
- Keep it current. The Markdown version refreshes when you update your profile, so an office move or a new service area is reflected straight away.
- Check the
.mdversion once a quarter. It is the fastest way to see your profile the way a machine does.
Frequently Asked Questions
➕ Does the Markdown profile cost extra?
➕ How do I see my Markdown profile?
➕ Will ChatGPT, Claude, Gemini or Perplexity recommend me because of it?
➕ Is the Markdown version different from my normal profile?
➕ Does AgentFind take a commission or referral fee?
➕ How much can I actually save compared with a referral platform?
➕ Is my listing exclusive to my suburb?
About AgentFind
AgentFind is an Australian directory of property professionals — selling agents, buyer’s agents, mortgage brokers, conveyancers and strata managers — searchable by location and speciality. Listings are not exclusive by area, so more than one professional can appear in the same suburb and visitors see the full field rather than a single paid name. Enquiries go directly to the professional contacted, and AgentFind takes no commission on any resulting sale.
Put Your Business Where People — and AI — Are Looking
List your business on AgentFind for a flat monthly fee, with no commission and a free AI-readable Markdown profile included.
Related reading: buyer’s agents by city, mortgage brokers by city, conveyancers by city and strata managers by city.
Important — currency and verification notice
This article is general information current at the time of publication (September 2026). Third-party fees are quoted from each business’s own published information and may change; check the current terms directly with the provider. AgentFind prices shown are the prices on our listing plans at the time of writing, including an introductory offer that may end. Median values and commission rates are market-wide figures, and your own sale prices and fees will differ.
AgentFind is a directory service. We do not guarantee enquiries, sales or how any third-party AI service reads, ranks or recommends a profile. We accept no responsibility for business decisions made in reliance on this article.
Sources: OpenAgent — FAQ; LocalAgentFinder — Frequently Asked Questions; Cotality — Home Value Index, results as at 31 August 2026; PropertyNow — Real Estate Agent Commission by State (2026); Answer.AI — /llms.txt, a proposal to provide information to help LLMs use websites (3 September 2024); Cloudflare — Introducing Markdown for Agents (12 February 2026); Search Engine Land — Cloudflare’s Markdown for Agents AI feature has SEOs on alert (13 February 2026).
