A Question Every Property Professional Eventually Has to Answer Every buyer’s agent, mortgage broker, conveyancer and real estate agent building a marketing plan eventually confronts the same allocation question: how much goes to Google Ads, how much to Meta, and how much to directory or portal listings? The honest answer is that each channel behaves […]
Read MoreThe Budget Conversation Every Agency Is Having Differently Than Two Years Ago A real estate agent’s marketing budget in 2024 and the same budget in 2026 buy meaningfully less reach, for meaningfully more cost, than they did even three years ago. That’s not a subjective impression — it’s a measurable trend across every major paid […]
Read MoreFrom Bank Cheques to Digital Workspaces — A Genuinely Completed Transition It’s easy to underestimate how thoroughly Australian conveyancing has been digitised, because the transition happened gradually enough that most consumers never noticed a single dramatic change. But the numbers are unambiguous: PEXA, the country’s dominant Electronic Lodgement Network, now handles well over 99% of […]
Read MoreThe Numbers Behind the Regional Outperformance Combined regional Australian property markets grew 9.7% over the 2025 calendar year, outpacing the combined capital cities’ 8.2% growth, according to Cotality data cited across multiple 2026 market outlooks including Cohen Handler’s January 2026 analysis. By February 2026, the median regional dwelling value reached $751,327, up 11.1% year-on-year — […]
Read MoreThe Documentation Problem No One Explains Clearly Enough A self-employed applicant and a PAYG employee earning the identical income do not receive identical treatment from an Australian lender. That’s not a complaint about fairness — it’s a structural reality of how income verification works, and understanding it is the difference between a frustrating rejection and […]
Read MoreThe Marketing Playbook That’s No Longer Sufficient For years, the standard digital marketing approach for Australian property professionals was reasonably simple: a profile on the major property portals, perhaps some social media presence, and — for those with budget — Google or Meta advertising. That playbook still has a place, but the underlying economics and […]
Read MoreA Profession That’s Roughly Doubled in Size Since 2016 The Australian buyer’s agent profession has grown substantially over the past decade. Industry data referenced by education providers in the space, citing PIPA figures, puts the number of practising buyer’s agents nationally at around 500 in 2016, climbing to more than 1,000 by 2026 — roughly […]
Read MoreSelling Well Is a Process, Not a Single Decision Vendors often treat “choosing an agent” as the single decisive moment in a property sale. It matters enormously — but it’s one of several sequential decisions that together determine the outcome, and getting the sequence right matters as much as getting each individual decision right. Step […]
Read MoreA Market That Genuinely Rewards Preparation REBAA’s 2026 market outlook describes a property market shaped by “federal housing schemes, state reforms, persistent affordability challenges, and the realisation that interest rates aren’t going anywhere fast” — and notes that conditions will remain “stable yet divergent” across capital cities and regions, with overall housing supply remaining the […]
Read MoreA Market Where Fewer Properties Are Being Publicly Listed One of the more significant — and under-discussed — shifts in the Australian property market heading into 2026 is the divergence between sales volumes and listing volumes. REBAA’s own market commentary has specifically noted that sales volumes are trending up while listings volumes are trending down, […]
Read More
